Friday, January 20, 2012

Favorite Affordable Cosmetics. Episode #1

I dediced to launch new series of beauty posts,
dedicated to affordable make-up brands sold on the Web

Since the beauty products in our stores are ridiculosly overpriced
and the assortment is quite limited
(big sad smiley face here),
beautyholic (like me) has to buy from elsewhere to survive!

So, I've been shopping online since the beginning of 2010
and will start sharing my secrets with you :)

Let me introduce you e.l.f. Cosmetics and Makeup,
(e.l.f. stands for eyes lips face)
US brand launched in New York in 2004 and arrived to UK in 2007
e.l.f make up prices start at £1.50 (around 1.80 euro!) per pcs,
with their mineral and professional lines starting from £3.50
(~ 4.20 eur!) per pcs
Isn't that crazy!?

I will not dive into descriptions of how can they offer such low prices,
in two words - they focus on product (not packaging)
and use the Internet instead of expensive media channels
(read more here)

PROS: cheap, tons of products - make up, mineral make up, brushes, tools, nail care, etc.
keep coming with new products, lots of coupon codes (20-50% OFF), often free shipping or gift
CONS: better to google the product or read reviews before ordering,
sometimes it's an amazing product for 1.80 euro, sometimes it can underperform

Payment methods: Visa, MasterCard, PayPal
Delivery days: 7 -14 working days

My current products from e.l.f.

(1-eyelash curler, 2-complexion brush, 3-powder brush, 4-fan brush, 5-kabuki face brush, 6-bamboo foundation brush all £3.50; 7-eye shadow brush, 8-smudge brush all £1.50)
(1-daily brush cleaner £2.45, 2-nail polish in Golden Godess £1.00, 3-studio makeup mist & set £2.45, 4-studio blush in Berry Merry and Tickled Pink £3.50, 5-elf pressed powder £3.50, 6-shimmering facial whip in Lilac Petal £1.50, 7-studio single eyeshadow in Raspberry Truffle £3.50, 8-studio cream eyeliner in Coffee £3.50, 9-eyelid primer in Sheer £1.50, 10-shimmer eyeliner pencil in Plum Passion £1.50)

Artifical light
 (Top-shimmering facial whip in Lilac Petal
left to right: studio blush in Berry Merry and Tickled Pink, studio single eyeshadow in Raspberry Truffle, studio cream eyeliner in Coffee, shimmer eyepencil in Plum Passion, eyelid primer in Sheer)


Stay tuned for more indepth product reviews,
as today I've placed new order for some lippies and eye shadows
Can't wait to try them!

Need help with an order? Leave your comments down below,
we will figure it out :)

With love,


  1. Great post!

  2. Thanks, I loved your blog!
    Nice thing is that my order was dispatched 2 hours after I placed it :)